Protect your profit
Use your recorded costs, applicable Amazon fee estimates, and profit requirements to calculate minimum prices and keep recommendations within defined limits.
Features
Repricing built around your profit. Not just the lowest price.
Stay competitive on Amazon without losing control of your margins. KeenEdge combines automated repricing, built-in safeguards, and clear explanations so you can make every pricing decision with confidence.
Explore with sample products. No Amazon account required. No live price changes.
KeenEdge isn't open for sign-up yet.
Silicone Baking Mat, 2-pack
- 01Observed lowest competing offer$17.99
- 02Calculated minimum price $18.40
- 03Applied strategyLowest FBA Guarded Match
- 04Checked safeguardsFloor · Cap · Max
- 05Recommendation: do not match$18.40
Reason: competitor price is $0.41 below your profit floor. KeenEdge holds at the floor instead of matching.
01Why KeenEdge
Smarter pricing starts with better safeguards.
A repricer should do more than react to the competition. It should protect your business and show you exactly what it's doing.
- 1Featured Offer held by competitor$31.49
- 2Floor from costs and fees$27.19
- 3Matched · headroom above floor+$4.30
- 4Why no change yesterdayHeld
Understand every decision
See the strategy, marketplace conditions, and constraints behind a recommendation. Understand when KeenEdge changes a price—and when it decides not to.
- Live repricing
- Active
- Max change per run
- 20%
- Frozen SKUs
- 3
- Emergency stop
- Available
Stay in control
Pause repricing, freeze individual products, apply price change limits, or stop live price changes when needed.
02Profit-first repricing
Your profit floor is a boundary. Not a suggestion.
KeenEdge helps calculate minimum prices using product costs, estimated Amazon fees, and your target profit requirements. Every pricing recommendation must respect the safeguards you configure.
Try a scenario
Stainless Steel French Press, 34 oz
PermittedHeld at floor
$25.00Max allowed $38.99
- Recommended price
- $31.49
- Change this run
- −$1.50
- Est. headroom above floor
- $4.30
- Recommended price
- $27.19
- Change this run
- −$5.80
- Est. headroom above floor
- $0.00
Floor = (landed cost $12.60 + FBA fee $5.62) ÷ (1 − 15% referral − 18% minimum margin). Fees and margins are estimates, not guarantees.
Safeguard check
- Match competitor $31.49Above floor
- Floor $27.19+$4.30 headroom
- Change cap 20%−$1.50 of −$6.60
- Max price $38.99Within
Match permitted.
Matching the Featured Offer at $31.49 keeps $4.30 above your floor and stays inside the change cap, so the recommendation passes.
- Match competitor $26.75Blocked · below floor
- Floor $27.19Hold at floor
- Change cap 20%−$5.80 of −$6.60
- Max price $38.99Within
Do not match. Held at floor.
The competitor is $0.44 below your calculated floor. Matching would price below your minimum, so KeenEdge recommends the floor instead.
Price changes must pass your safeguards before they can be executed.
Profit-aware price floors
Recorded costs, applicable fee estimates and your profit requirement set a minimum price for every SKU.
Minimum and maximum price boundaries
Set the lowest and highest price KeenEdge may ever recommend, per product or policy.
Maximum price-change limits
Cap how far a price can move in a single run so one noisy competitor cannot swing your catalog.
Cost and fee inputs
Landed cost, referral and FBA fee estimates feed the floor, so a cost change updates the boundary.
Policy-based constraints
Group products under a pricing policy and apply the same safeguards consistently.
No matching below your minimum
When a competitor drops under your floor, KeenEdge holds at the floor rather than following.
03Pricing strategies
Compete with a strategy. Not a price war.
Different products face different competitive conditions. KeenEdge provides configurable pricing approaches that help sellers respond to the marketplace while respecting their pricing safeguards.
Inventory-Aware Pacing is an overlay to the strategies above, not a separate pricing algorithm. No strategy guarantees the Featured Offer.
Safe Buy Box Targeting
Featured Offer position
- Featured Offer · competitorFBA(target)$31.49
- YouFBA(your offer)$32.99
- Competitor BFBA$33.25
- Competitor CFBM(not followed)$30.50
How it responds: The Featured Offer sits at $31.49, above your $27.19 floor, so KeenEdge matches it. If you already held the Featured Offer, it would step up cautiously toward the next competitor instead.
Recommended
$31.49
Lowest FBA Guarded Match
FBA competitor ranking
- Merchant-fulfilled · ignoredFBM(not followed)$29.40
- Lowest FBA · competitor AFBA(target)$31.49
- YouFBA(your offer)$32.99
- Competitor BFBA$33.25
How it responds: The lowest FBA offer is $31.49. The merchant-fulfilled offer at $29.40 is not chased. KeenEdge matches $31.49 and holds there rather than oscillating with every small move.
Recommended
$31.49
Position Targeting
Target position: 2nd-lowest FBA
- Lowest FBA · competitor AFBA$31.49
- 2nd-lowest FBA · targetFBA(target)$31.95
- YouFBA(your offer)$32.99
- Competitor BFBA$33.25
How it responds: Preset: second-lowest FBA. KeenEdge takes the $31.95 position rather than the lowest, staying $4.76 above your floor.
Recommended
$31.95
Inventory-Aware Pacing
Overlay on Position Targeting
- Lowest FBA · competitor AFBA$31.49
- 2nd-lowest FBA · base targetFBA$31.95
- You · heldFBA(target)$32.99
- Competitor BFBA$33.25
Inventory38 units · 9 days of cover
How it responds: With 9 days of cover, the overlay biases toward holding price rather than cutting to $31.95. Floors, ceilings, freezes and change caps still apply exactly as configured.
Recommended
$32.99
04Pricing transparency
Know why a price changed. Or why it didn't.
Automated pricing should never leave you guessing. KeenEdge preserves the context behind its recommendations so you can inspect decisions, review results, and understand the rules that were applied.
Decision inspector
- Current price
- $32.99
- Featured Offer (competitor)
- $31.49 · 4 FBA offers
- Selected strategy
- Safe Buy Box Targeting
- Calculated floor
- $27.19
- Recommended price
- $31.49
- Decision reason
- Matched the Featured Offer price. Stays $4.30 above your floor and within the 20% change cap.
Guardrail evaluation
- Floor+$4.30 above
- Change cap 20%−$1.50 of −$6.60
- Max price$38.99 ok
- FreezeNot frozen
Recommendation statusRecommended
Execution status (separate event)AppliedAmazon confirmed 14:03 UTC
Historical replay
Recorded market inputs · Oct 9, 14:02 UTC
- Featured Offer
- $19.49
- 2nd-lowest FBA
- $19.85
- Floor
- $13.88
- Offers
- 6 · 4 FBA
| Field | Original | What-if replay |
|---|---|---|
| Recommended price | $19.49 | $19.85 |
| Policy | Lowest FBA Guarded Match | Position Targeting · 2nd FBA |
| Result | Recorded recommendation | Simulated recommendation |
Difference: +$0.36 in recommended priceSimulation only · nothing sent to Amazon
Explore what happened—and what could have happened.
Replay a past decision to inspect the conditions that produced it. Where supported, test a different pricing policy against historical inputs to understand how the recommendation might change.
Recorded inputs
The offers, floor and policy KeenEdge saw at the time, kept with the decision.
What-if replay
A simulated recommendation under a different policy. A price difference, not a profit promise.
05Try before you trust
Experience KeenEdge before connecting your Amazon account.
The Sandbox is a simulated storefront that includes sample products, costs, fees, and marketplace conditions. Explore pricing strategies, run simulations, and inspect decisions without risking a single live price change.
The Sandbox needs a KeenEdge account. No Amazon account required. KeenEdge isn't open for sign-up yet.
| Product | Price | Competitor |
|---|---|---|
| Stainless Steel French Press, 34 ozFP-34-SSSimulated | $31.49 | $31.49 |
| Silicone Baking Mat, 2-packBM-2PKHeld at floor | $18.40 | $17.99 (below floor) |
| Bamboo Cutting Board Set, 3-pieceCB-BAM-3Simulated | $26.99 | — |
| Pre-Seasoned Cast Iron Skillet, 10 inCI-10Simulated | $34.49 | $34.49 |
| Insulated Tumbler 20 oz, BlackTM-20-BLKFrozen | $19.99 | $19.49 |
Competitor prices move on a simulated scheduleSample data
Policy: Kitchen · default
- Strategy
- Lowest FBA Guarded Match
- Minimum margin
- 18%
- Max change per run
- 20%
- Price boundaries
- floor → $38.99
- Inventory-aware pacing
- Overlay on
Execution
- Live price changes
- Off · Sandbox
- Amazon connection
- None required
- Decision logic
- Same as live product
Change any value and run a simulation. Results stay in the Sandbox.
Silicone Baking Mat, 2-pack
BM-2PKSimulated · just now
From $18.99to $18.40Floor $18.40
- Lowest competing offer$17.99
- Matching would fall below your floor$18.40
- Held at floor instead of matching$18.40
What this shows
The same decision logic the live product uses, run against simulated marketplace data. The competitor sits $0.41 below the floor, so the simulated recommendation holds at $18.40 instead of matching.
No price is sent to Amazon from the Sandbox.
| Run | Evaluated | Changed | Held | Below floor |
|---|---|---|---|---|
| Recent run #0412Lowest FBA Guarded Match | 40 | 17 | 6 | 0 |
| Replay #0412-bPosition Targeting · 2nd FBA | 40 | 14 | 6 | 0 |
Both runs respected the same floors, caps and freezes. The replay changed 3fewer prices under the alternative policy. Simulation only.
No Amazon connection
The Sandbox needs a KeenEdge account, but no Amazon seller credentials or marketplace connection.
Explore realistic pricing situations
Review sample products, competitors, pricing history, and market conditions.
Test strategies safely
Change policies, explore scenarios, and run simulations without sending updates to Amazon.
Review and compare results
Inspect decision explanations, replay runs, and experiment with alternative scenarios.
The Sandbox uses the same underlying pricing decision logic as the live product, with simulated marketplace data, and does not execute Amazon price changes. It is an authenticated product experience, not a public anonymous demo.
Operations
1,284 SKUs · US marketplace
PausedRunningStopped
Live price execution
Recommendations are recorded but no prices are sent to Amazon.Recommendations that pass safeguards are sent to Amazon.Emergency stop is active. Resume to re-enable the switch.
- Frozen SKUs
- 3
- Blocked by safeguards · 24h
- 12
- Failed updates · 24h
- 1
- Last run
- 14:02 UTC
| Recent runs | Changed | Held | Status |
|---|---|---|---|
| 14:02 UTC | 212 | 37 | Complete |
| 13:02 UTC | 198 | 41 | 1 failed |
| 12:02 UTC | 176 | 35 | Complete |
Freeze SKUIllustrative example
06You're in control
Automation you can trust. Controls when you need them.
KeenEdge gives you direct control over automated repricing so you can respond when business conditions change.
Pause live repricing
Stop automated price changes while you review your storefront or strategy.
Freeze individual SKUs
Prevent repricing activity for specific products without stopping the entire operation.
Control price movements
Define boundaries and change caps that restrict allowable price recommendations.
Emergency stop
Stop live execution when an immediate operational response is required.
Monitor operational health
Inspect recent pricing runs, failures, blocked changes, and relevant account conditions.
Connecting Amazon does not turn on live repricing. Live execution is a separate choice, and onboarding can finish in a paused state. How KeenEdge protects your account.
07Cost-aware pricing
Better cost data. Better pricing decisions.
Accurate product costs are essential to protecting margins. KeenEdge helps sellers enter, review, and maintain cost information that supports their repricing policies.
Bulk and vendor workflows have plan-specific packaging. See Pricing for details.
Cost review · vendor import
2 pending4 approved · 1 held
| SKU · Product | Original cost | Proposed | Review status |
|---|---|---|---|
| Stainless Steel French Press, 34 ozFP-34-SS | $12.60 | $13.10+4.0% | Pending Approved |
| Silicone Baking Mat, 2-packBM-2PK | $7.80 | $7.800.0% | Approved |
| Bamboo Cutting Board Set, 3-pieceCB-BAM-3 | $9.40 | $9.75+3.7% | Approved |
| Pre-Seasoned Cast Iron Skillet, 10 inCI-10 | $11.80 | $16.90+43.2% | Needs review |
| Insulated Tumbler 20 oz, BlackTM-20-BLK | $5.20 | $4.95−4.8% | Pending Approved |
CI-10 flagged: +43.2% is outside the usual range for this vendor. Review before approving.
Cost entry and import
Enter costs manually or import supported cost files.
Bulk cost updates
Review and approve cost changes across multiple products using supported workflows.
Vendor spreadsheet support
Import CSV and XLSX vendor files, map columns, reuse recognized SKU mappings, and review unusual cost changes.
Cost history and traceability
Understand where a cost value came from and how it contributes to pricing decisions.
Floor calculation
Use recorded costs, applicable fee estimates, and profit requirements when calculating minimum prices.
08Operational visibility
See what's happening across your catalog.
KeenEdge brings pricing activity, product profitability estimates, marketplace conditions, and operational signals into one place so you can investigate changes and stay informed.
Pricing and margin history
- Current price
- $31.49
- Est. margin
- 27.1%
- floor = 18.0%
- Est. margin 30d
- Price changes 7d
- 3
- volatility: moderate
Competitive conditions
- Featured Offer
- Yours · $31.49
- Competing offers
- 6 · 4 FBA · 2 FBM
- Lowest FBA competitor
- $31.95
- Seller count 7d
- 5 → 6
Alerts
4 open- Thin estimated marginBM-2PK · Held at floor for 3 days · est. 18.0%
- Price update failedCB-BAM-3 · Amazon rejected update at 13:02 · retry scheduled
- Competition increasedTM-20-BLK · 3 → 7 FBA offers in 48h
- Stale marketplace dataCI-10 · No offer refresh for 6h
SKU health
| SKU | Pricing | Margin | Comp. | Exec. |
|---|---|---|---|---|
| Stainless Steel French Press, 34 ozFP-34-SS | Healthy | Healthy | Healthy | Healthy |
| Silicone Baking Mat, 2-packBM-2PK | Attention | Attention | Healthy | Healthy |
| Bamboo Cutting Board Set, 3-pieceCB-BAM-3 | Healthy | Healthy | Healthy | Issue |
| Pre-Seasoned Cast Iron Skillet, 10 inCI-10 | Healthy | Healthy | Attention | Healthy |
| Insulated Tumbler 20 oz, BlackTM-20-BLK | Healthy | Healthy | Attention | Healthy |
Pricing and margin history
Review how pricing recommendations, executed prices where available, price floors, and estimated margins change over time.
Competitive conditions
Inspect Buy Box context, competing offers, seller counts, and relevant market changes.
SKU health
Review operational signals across pricing, margin, competition, execution, replay, and alerts.
Anomaly detection
Surface potentially important conditions such as thin margins, unusual price movement, competition changes, execution failures, and missing or stale marketplace data.
Margins shown are estimates based on recorded costs and fee estimates, not realized profit. Illustrative example data.
09Getting started
From first look to live repricing, at your pace.
Explore KeenEdge safely in the Sandbox, then connect your Amazon business when you're ready.
Path A
Start with Sandbox
Explore a sample storefront with a KeenEdge account.
No Amazon connection required. KeenEdge isn't open for sign-up yet.
Path B
Set up live repricing
- 01Connect your Amazon seller accountAuthorize the account connection.
- 02Import your catalogBring your products into KeenEdge.
- 03Upload your costsProvide COGS for margin-aware pricing.
- 04Review margins and safeguardsConfigure policies and pricing boundaries.
- 05Enable repricing when readyChoose whether to begin live execution or start paused.
Finishing setup does not send prices to Amazon. Starting paused is supported.Simulation is optional, not a required step.See How It Works
10Common questions
Questions worth answering before you automate.
No. KeenEdge uses configurable pricing strategies and applies your profit floors, price boundaries, and other safeguards. A competitor's lower offer does not automatically mean KeenEdge will match it.
Yes. KeenEdge records decision information so you can inspect the strategy, applicable inputs, and constraints behind its recommendations.
No. The Sandbox needs a KeenEdge account and runs a sample storefront with simulated products, costs, fees, and marketplace conditions. It does not connect to Amazon or change live prices. KeenEdge isn't open for sign-up yet.
No. You control when live price execution begins. You can complete setup with live execution paused.
Yes. KeenEdge provides pause, freeze, and emergency-stop controls, along with configurable pricing safeguards.
Yes, in every proposed paid plan. Profit-aware price floors, pricing boundaries, change caps, core explanations, and essential operational controls are included across them. Paid plans aren't available for purchase yet.
See what confident repricing looks like.
Explore KeenEdge with sample products, test pricing strategies, and see how profit protection and transparent decisions work—before connecting your Amazon store.
KeenEdge isn't open for sign-up yet. The Sandbox runs on sample data; connecting Amazon is a separate step.